Unconventional brand installation for a 350,000-visitor music festival, designed for interaction, photography and strong visual impact.

Digi wanted a spectacular activation with strong visual impact and high shareability potential at Untold. The project was won following an RFP against multiple competitors.
f.ink designed and produced an unconventional brand installation created for interaction, photography, and memorability: giant headphones, an oversized microphone, truck wheels, and integrated speakers.
Simulation completed in 3 days, production finalized in 2 weeks, installation reused for 3 years, and one of the most photographed activations at the festival.
